|
How the ads are displayed on screen continue to evolve. Cinemas have many options
available to them including 35mm slides and film, Standard Digital, and Hi-Definition.
We can discuss with you what option is best suited to your campaign, message
and budget. Please look through our client gallery for examples of different
forms of advertising and the diverse styles that are represented.
35mm Slide Presentations
Once the most prevalent form of advertising in cinemas, 35mm slide advertising
is still commonly used. Your advertisement is placed in a slide projector carousel
that is made up of different entertainment content, theatre announcement messages
and advertising.
Production should be kept simple, clear and precise, with visuals and text
at a minimum. Together with the use of a professional voiceover, still slides
are extremely effective.
Media rates vary by cinema, production and shipping fees may apply.
Digital Delivery
An ever-increasing growth in cinema advertising is attributed in part to the
introduction of the digital platform. The digital pre-show format has enabled
cinema advertising providers to offer programs that blend screen advertising
and entertainment-based content seamlessly. Digital advertising has lowered
production and shipping fees whilst presenting audiences with a high-quality
on-screen presentation.
If you have a television commercial that you have already had produced, this
can be used for a full motion advertisment, therefore avoiding production costs.
We offer professional, full motion production services from planning your ad
to having it filmed and readied for cinema. We also offer production services
on animated ads, which are an extremely popular alternative to full motion in
both cinema and television advertising as the production cost is lower but the
impact is still high. |